Empowering marketing teams to collaborate on feedback and approve creative projects
Company
IntelligenceBank
Year
2022
Industry
Marketing Technology
IntelligenceBank is a digital asset management (DAM) platform that supports creative agencies and marketing teams in storing, organizing, and distributing their digital content.
In the context of DAM, creative proofing is the streamlined process of reviewing, revising and approving creative assets. It involves stakeholders providing feedback, making annotations, suggesting changes, and ultimately approving or rejecting digital assets before they are finalized and published.
This process helps ensure accuracy, quality, and alignment with project requirements, brand guidelines, and regulatory standards.
At the time, the lack of an creative proofing system on our platform forced our users to resort to various collaboration methods, with email and Slack messages becoming the most common choices.
However, this approach resulted in numerous issues, including: